October 27, 2025 – November 2, 2025 | Vol.15, #41 | ISSN 3084-9330 Photo credits: ONLANKA Key insights: The NPP’s “Ratama Ekata – Jathika Meheyuma” reframes the anti-drug drive as a unifying national mission — a moral struggle that rallies citizens across political and communal lines against a shared threat to the nation - one that penetrates deeply into the collective mind. The government’s anti-drug campaign is framed as more than policy — a national mission seeking to embed itself in public consciousness. Analysis…